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How to Keep Clients Longer With Engagement Marketing

[fa icon="calendar'] May 1, 2018 9:23:00 AM / by Calli Varner posted in branding, goals, marketing plan, creative content, b2b marketing, engagement marketing

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In the digital age, there are so many options available at everyone’s fingertips. So, it is not just important to attract clients, but also to retain those clients. This is especially true when it comes to B2B marketing. The key to retaining your clients is to build a trusting relationship and the best way to do that is through engagement marketing.

Let’s do a quick review, what is engagement marketing?

Engagement marketing is to create meaningful interactions with resourceful content like emails, content offers, blogs and more. It is used to nurture clients of the entire buyer student. Keeping this type of support up will help retain clients even more.

Retention

It is no secret, keep clients happy and they will keep coming back. Engaging with your clients with personalized and real-time communication will encourage clients to return. This means interacting with your clients and showing them actual results while also using engagement marketing tools that caters to their wants and needs. Keep in mind that reputation is built on how efficiently you engage with your clients and a good reputation will lead to higher retention numbers. Clients want to feel special and you can accomplish this through the right engagement marketing techniques.

Listen!

This might be one of the most crucial part to retaining clients – listening to your clients!  Actively listen to what your clients want and need. Then, efficiently act on it. Keep your clients in the loop during the entire process and provide results at the end. Also, always be open to your clients’ feedback, reviews and don’t be afraid to send them surveys. You always want to strive to be the best company you can be and you can better yourself by listening to what your clients think of you!

Provide Value

To ensure client retention, you must create value for your client by always being reliable and efficient. It also helps to set yourself apart from the rest by offering new tools for your clients to use to also set them apart from their competitors. At the end of the day, you have to prove to your client that what you are doing is working. By providing this data, you are adding value to your brand that will in return, help with client retention.

 

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Who Benefits from Engagement Marketing and in What Ways?

[fa icon="calendar'] Apr 24, 2018 9:13:00 AM / by Calli Varner posted in personalized marketing, marketing plan, engagement marketing, marketing automation

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Engagement marketing can be very beneficial to your brand, but it can also be very beneficial to your new and existing customers. Connecting with your customers is what it’s all about and it can be done effectively in many different ways.

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When is the Right Time to Send a New Offer?

[fa icon="calendar'] Apr 17, 2018 9:02:00 AM / by Calli Varner posted in email marketing, engagement marketing

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Offers are a great way to engage with new and existing customers. Coming up with the right promotion or offer is just half the battle, knowing when to send the offer to customers is the other half.

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Keys to Retaining Customers for Your Product

[fa icon="calendar'] Apr 10, 2018 9:05:00 AM / by Calli Varner posted in blog, google, personalized marketing, engagement marketing, millennials

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When it comes to customer retention, it comes down to engagement and maintaining meaningful interactions during the entire buyer’s journey and beyond. It can be challenging to retain customers if you don’t know how to make the proper changes to do so, but we've got you covered with these helpful tips.

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Why are Blogs So Effective for Engagement Marketing?

[fa icon="calendar'] Apr 3, 2018 9:34:00 AM / by Calli Varner posted in blog, personalized marketing, creative content, engagement marketing

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Every successful business is good at engagement marketing. They know how to use strategic and resourceful content to engage their audience and create meaningful relationships with new and existing customers. And one of the most effective tools using engagement marketing is blogs.

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Why is Engagement Marketing Effective?

[fa icon="calendar'] Mar 27, 2018 9:04:00 AM / by Calli Varner posted in personalized marketing, creative content, engagement marketing, millennials

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If keeping your customers for long periods of time is important to you, you've probably heard about engagement marketing. It's a proven way of connecting with your audience and providing value to your customers after their initial purchase.

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Content Millennials Want

[fa icon="calendar'] Mar 20, 2018 9:04:00 AM / by Calli Varner posted in creative content, engagement marketing, millennials

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How Marketing Automation Can Help Nurture Leads Through the Buyer’s Journey

[fa icon="calendar'] Mar 13, 2018 9:03:00 AM / by Calli Varner posted in creative content, engagement marketing, marketing automation, lead nurturing

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You worked hard to generate that new lead. Now what? Taking action or "nurturing" your lead through the buyer’s journey boosts your odds of turning them into a new customer. This is where marketing automation comes into play.

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Writing a Valuable Value Proposition

[fa icon="calendar'] Mar 6, 2018 9:02:00 AM / by Calli Varner posted in visuals, branding, creative content, engagement marketing

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A value proposition is a valuable part of any business strategy. And it isn’t something that is developed overnight. It takes time and commitment to create a value proposition that resonates with your audience.

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Tips to Help Create Engaging CTAs

[fa icon="calendar'] Feb 27, 2018 9:03:00 AM / by Calli Varner posted in creative content, cta, engagement marketing

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There is nothing like a boring and unappealing CTA. What is even the point of that?! CTAs need to be created right for them to work, but when they are, you will reap the many benefits of using an attractive CTA.

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